Featured guide
What is generative engine optimization (GEO)?
GEO is the practice of making your brand easy for AI assistants to find, understand and recommend. Here is how it works, how it differs from SEO, and where to start.
Fundamentals6 min read
Blog
Field notes on AI search.
Practical, no-hype guides to getting recommended by ChatGPT, Perplexity, Claude and Gemini — and to measuring it honestly.
New to GEO?
Start here.
Four guides, in order, that take you from “what is this?” to a measurement you can defend.
[01]Fundamentals
How AI decides.
How AI assistants decide which brands to name — and what that means for you.
Fundamentals2 min read
How AI assistants choose which brands to recommend
ChatGPT, Perplexity, Claude and Gemini now answer buying questions with web search. Here is what shapes the brands they name — and what you can influence.
Fundamentals6 min read
What is generative engine optimization (GEO)?
GEO is the practice of making your brand easy for AI assistants to find, understand and recommend. Here is how it works, how it differs from SEO, and where to start.
[02]Playbooks
Work that moves the needle.
Step-by-step work that makes you easier to find, understand and recommend.
Playbooks2 min read
A practical checklist to get recommended by ChatGPT and other AI assistants
Ten concrete steps — from comparison pages to FAQ schema and third-party listings — to improve how often AI assistants recommend your brand.
Playbooks7 min read
How to choose the buyer prompts you track
Your AI visibility score is only as good as the questions behind it. A practical method for finding, writing and maintaining the prompts that reflect how your buyers really ask.
[03]Measurement
Measure it honestly.
Reading visibility, ranges and traffic honestly — including what the numbers can’t say.
Measurement6 min read
Tracking AI referral traffic: what you can and can't see
Visits from ChatGPT, Perplexity, Claude and Gemini are measurable — partly. How AI referrals are detected, why many arrive as 'direct', and how to build a picture you can trust.
Measurement6 min read
How to measure AI search visibility — and what the numbers can't tell you
Mention rate, position, share of voice, citations and confidence ranges: the metrics that make AI visibility measurable, how to read them, and the limits every report should admit.
Put it into practice
See where you stand today.
Every guide here starts with a baseline. Enter your website and we’ll ask real buyer questions on two AI engines — free, in about a minute.
Your website
- 01Where you appear across AI answers
- 02Who AI recommends instead of you
- 03Every answer, with the sources cited
Free · results in about a minute · or start a 3-day trial